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© Siouxland Lean Consortium

Siouxland Lean Consortium


Cognitive Loading
Session Speaker: Brad Van Berkel

Brad is a Process Engineer with Pella Corporation in Sioux Center.  Brad has 11 years in process engineering roles and 3 as the plant CI Engineer supporting manufacturing as both a technical resource and project manager across coatings and assembly areas.  Brad has a Mechanical Engineering degree from South Dakota State University and Engineering Management degree from South Dakota School of Mines and Technology.

Presentation Concept:

Cognitive Loading is a relatively new area of research focused on designing work to the way the human brain operates.  Through intelligent design of work stations, paperwork, displays, and HMI’s; we can improve the success of our workforce to complete both complex and simple tasks correctly.  This presentation would cover the theory and history behind cognitive load theory, highlight the areas for good user experience, and give some simple real-life examples of cognitive design in practice.


Potential Learning Objectives:
  1.    History and background of cognitive load theory

  2.    What is well designed work from a cognitive standpoint

  3.    Practical examples of cognitive load design

Mind Mapping: A Personal Lean Tool
Session Speaker: Shankar Srinivasan

Shankar helps manufacturers with their product, process, and market development needs using his expertise in polymers, technology scouting, and market intelligence. He engages with ownership and leaders in organizations to plan and execute technology scouting projects to identify effective solutions for their manufacturing needs. He also collaborates with business development managers to identify potential markets for the company's unique technology products and service offerings to enable topline growth.

Presentation Concept:

Mind Mapping is a versatile tool that presents the user with the opportunity to organize, store, access and analyze large amounts of qualitative information in a lean fashion.  Research and past scholarly publications recognize the tool to mimic the brain’s mechanism of storing information.  In light of the same, the technique enables the user to effectively capture thoughts and ideas proving to be a quintessential tool in activities such as brain storming or market research.  During this session, you will learn about mind mapping, ways to use it, and case studies where it prove to be the ideal tool to store information and served as a platform for driving innovation in Tech scouting and Market Intelligence projects.

Potential Learning Objective:
  1. Visual tool to organize and convey information

  2. How the Mind mapping can accelerate your work and projects

  3. A tool that can help you see the unseen connections

Eight Wastes of Lean Sales & Marketing 
Session Speaker: Mike Vetter

Mike is the CEO of Flywheel, the first lean sales/marketing platform built specifically for the manufacturing industry. Mike was raised in Madison, SD and worked in manufacturing in high school and college. After graduating with a degree in IT, Mike started and grew a number of software companies. In 2017 Mike made the decision to turn his attention back to manufacturing by helping manufacturers innovate with new technology tools. Mike is based in Sioux Falls where he lives with his wife Heidi and 3 children – all under the age of 4.

Presentation Concept:

Learn how waste can be eliminated using lean principles in sales and marketing. This session will cover practical ways to find waste and reduce it with process changes and automation. We will also be reviewing a case study of how Sioux Falls-based RMS-Roller Grinder used lean principles to drive efficiency and grow substantially in the past 12 months.

Potential Learning Objective:
  1. Quick overview of the 8 Wastes of Lean, applied to sales & marketing

  2. Using a Value Stream Map to identify “low hanging fruit” waste.

  3. Examples of eliminating waste

Standardized Work
Speaker: Jesse DePriest

Jesse is a Lean/SS Black Belt with over 25 years’ leadership experience in operations, lean, and change management. Jesse has held a variety of leadership positions in manufacturing and service industries including Director of Continuous Improvement, General Manager, Sales/Business Development, Product Management, Operations, Customer Service, and Product Development. He holds a BS degree in Mechanical Engineering, a Master of Science in Operations Management, an MBA, and served in the US Army for eight years as an officer and helicopter pilot. Jesse is an Entrepreneurial Operating System (EOS™) Implementer, an Adjunct Professor for Operations Management at Midland University MBA program, and teaches lean fundamentals at the Metropolitan Community College in Omaha. Jesse is a Value Stream Owner at First National Bank of Omaha and provides lean coaching and consulting services on the side. In addition to speaking and training at various lean events, Jesse serves on the ILC Advisory Board and facilitates monthly lean coffees in the Omaha area.


Presentation Concept: 

 “Where there is no standard work, there can be no continuous improvement.” – H Ford. Standardized Work normally evolves through four levels. Learners will understand the four levels of Standardized Work and assess their own organizations to these levels. In this highly interactive workshop, learners will be asked to perform a ‘job’ using Standardized Work Instructions that represent an organizations evolution through each level of standardized work. Through this experience, learners will understand the value of reducing variation through standardized work and how the best organizations achieve excellence through this foundational lean principle.  


Potential Learning Objectives: 
  1. Understand the four levels of Standardized Work.

  2. Use best-practice formatting for Standardized Work Instructions.

  3. Employ Standardized Work within work teams to reduce variation and enable Kaizen.


Siouxland Lean Consortium